In 2021, our founder The Honorable Auon’tai Anderson received a call from brother jeff of the brother jeff Cultural Center asking for a “Black Santa” to support a local toy giveaway sponsored by Montbello Walks. With only a red Nike sweatsuit, Auon’tai headed to Party City to find a Santa beard and hat. Organically at the same time, Ms. Pam Jiner (Montbello Walks) needed to find a home for all of the excess toys she had in stock. Little did we know, this simple act would blossom into an annual event and birth The Black Santa Project resulting in 40,000 toys being distributed since 2021.